Our Growth & Innovation

Seaflora Skincare's story is deeply rooted in a legacy of family, passion, and sustainability that has flourished over decades. Diane Bernard, is a third-generation kelp harvester from the Magdalen Islands. Her journey began with a profound connection to the ocean, nurtured by her husband, a marine biologist who shared her vision and expertise in selecting the finest sea vegetables for skincare.

In 1998, Diane founded Seaflora, North America’s first USDA organic-certified skincare brand based on seaflora. She was inspired to create products that truly captured the nourishing essence of the ocean. With her husband's guidance, they meticulously hand-harvested various kelps and sea vegetables along the pristine shores of Vancouver Island, ensuring that only the best ingredients made it into their products.

In 2010, they established a Zero Waste manufacturing facility steps from their harvesting grounds. This innovative space was designed with sustainability in mind; it features solar panels and employs eco-friendly practices like composting and recycling. Diane's husband played a crucial role in building this facility, which allowed them to maintain strict quality control while minimizing their environmental footprint.

Every product at Seaflora is crafted by hand, reflecting their commitment to quality and care. The family takes pride in filling eco-friendly packaging that aligns with their values. They ship their products using carbon-neutral companies, further emphasizing their dedication to environmental stewardship.

After Diane retired in 2018, her son Adam Butcher and his partner Chantelle Line took over the reins of Seaflora. They have continued to uphold Diane’s values of creativity and sustainability while expanding the product line and enhancing online presence. Working on new innovations partnered with The National Research Council of Canada, local BioChemists, and SMEs to research the unique aspects of Chlorophyta, Phaeophyceae, and Rhodophyta. Seaflora has been on the leading edge of results driven natural solutions researching mycosporine amino acids, sulfated polysaccharides and other unique bioactives. Their efforts have paid off; Seaflora maintains an impressive 4.9 out of 5 rating across thousands of reviews.

Seaflora Skincare exemplifies what modern consumers seek: high-quality, organic products that are effective and environmentally responsible. By combining traditional harvesting methods with innovative practices, Seaflora not only honours its roots but also sets a standard for the future of clean, effective skincare.

Tous les principaux ingrédients utilisés sont récoltés à la main de manière durable sur la côte ouest de l'île de Vancouver

  • Les ingrédients les plus purs de la nature

    Algues sauvages biologiques

    Boue océanique récoltée à la main

    Sels de mer d'origine locale

    Ingrédients de qualité alimentaire

    Plantes certifiées biologiques

    Sans produits chimiques agressifs

    Des formules sans cruauté

    Désigné par la municipalité comme « boulangerie »

    Approvisionnement transparent en ingrédients

    Tests annuels des eaux de récolte par des biologistes marins

  • D'origine éthique, récolté localement

    Neuf espèces de macro-algues sauvages récoltées à la main dans des eaux côtières vierges

    Sel de mer riche en minéraux récolté à la main grâce aux marées locales

    Boue marine riche en nutriments soigneusement collectée sur les rivages voisins

    Argile marine purifiante provenant du littoral de l'île de Vancouver

    Acide malique biologique dérivé de radis et de pommes de Colombie-Britannique

    Varech pressé à froid issu de récoltes locales durables

    Champignons sauvages récoltés de manière éthique dans les forêts des îles Gulf

    Variétés de varech comestibles récoltées dans les eaux côtières protégées de la Colombie-Britannique

    Fleurs de calendula cultivées localement, pressées à froid sur place pour une puissance maximale

    Eau distillée cristalline provenant des sources naturelles de l'île de Vancouver

    Fabrication artisanale en petites séries

  • Engagé pour la santé des océans et de la planète

    Pratique de la récolte manuelle durable

    Approvisionnement à faible empreinte carbone des principaux ingrédients à quelques pas de l'usine de fabrication.

    Programme zéro déchet

    Emballages en verre recyclables

    Boîtes extérieures compostables imprimées avec de l'encre de soja

    Matériaux d'expédition biodégradables

    Toit solaire, bâtiment exposé au sud

    Recherche de substituts aux algues en plastique pour les emballages

    Une partie des bénéfices est reversée mensuellement à Ancient Forest Alliance, à la Sooke Salmon Enhancement Society et à la Georgia Strait Alliance

    Usine de fabrication neutre en carbone

    Expédition neutre en carbone par Postes Canada

  • Soutenir notre communauté

    Entreprise familiale

    Renforcer les partenariats avec les Premières Nations et les entreprises locales

    Partenariats avec des fournisseurs autochtones

    Dons aux organisations environnementales

    Éducation sur les écosystèmes marins

    Soutien aux communautés côtières

    Promotion de la conservation des océans

    Employer localement dans la communauté

    Embauche de personnes issues de groupes minoritaires

Awards and Recognition

CertClean Face Scrub Winner 2025

CertClean Face Scrub Winner 2025

CertClean Face Scrub Winner 2025

Healing Lifestyle’s Earth Day Beauty Awards

Best Collagen Cream: Deep Sea Facial Moisturizer

Healing Lifestyles Earth Day Beauty Awards 2024

Best Organic Kelp Skincare Brand

Global Health & Pharma Awards 2024

Natural Health and Beauty Awards

Best Organic Skincare: Seabright Moisturizer

Natural Health Beauty Awards 2024

Global Health and Beauty Awards

Best Kelp Skincare Brand

Lux Life Magazine Health, Beauty & Wellness Awards 2023

Global Health and Beauty Awards

North American Clean Beauty Industry Leader

Lux Life Magazine Health, Beauty & Wellness Awards 2023

Skincare Brand of the Year 2024

Corporate Live Wire Global Award WInner 2024/25

Clean and Conscious Awards

Best Anti-Aging Facial Cleanser: Sea Therapy Facial Cleanser

Clean and Conscious Awards 2024

Clean and Conscious Awards

Best Toner: Sea Splash Toning Essence

Clean and Conscious Awards 2024

Best Organic Skincare Company

Global Excellence Award 2024

Family Business of the Year

Corporate Vision Canadian Business Awards 2024

Best Exfoliator: Iridaea Exfoliator

Healing Lifestyles Earth Day Beauty Award Winner 2023

Ecostar Winner 2023

Ecostar Greenest Retailer Award Winner 2023

Ecostar Finalist 2022

Ecostar Finalist 2022

Winner Of The Top Spa Partner In Canada 2022

Canadian Spa and Wellness Awards 2022 - Leading Spas of Canada

Healing Lifestyles 2020

Healing Lifestyles 11th annual Earth day beauty awards.

Winner Of The Top Spa Partner In Canada 2018

Canadian Spa and Wellness Awards 2018 - Leading Spas of Canada

Growth and Expansion award in 2016

Bank of Montreal

Sooke Region Chamber of Commerce 2015

Manufacturing and Industry Excellence as nominated by the Residents of Sooke 2015

Sooke Region Chamber of Commerce 2014

Manufacturing and Industry Excellence as nominated by the Residents of Sooke 2014

Sooke Region Chamber of Commerce 2012

Manufacturing and Industry Excellence as nominated by the Residents of Sooke 2012

Communities In Bloom Neighbourhood and Business Beautification 2014

Communities In Bloom Neighbourhood and Business Beautification Award

Témoignage client

Ce que les juges de Cleanand Conscious ont dit

contenu ici...

  • Lucy E Cousins

    When you use this cleanser you can tell it’s a quality product. I love how it glides on easily and then washes off to leave your skin so soft and hydrated. These guys get it right! Their focus is both internal – with their Zero Waste initiative and also outward looking with their commitment to local products and regeneration. It’s very impressive!

  • Michelle Ruzzene

    This lotion cleanser effortlessly removed impurities and makeup while leaving my skin feeling luxuriously hydrated. I also absolutely love the brand name and colours of the packaging – it would really stand out on a retailer’s shelf! Love that the brand have already won multiple awards, sustainably hand-harvest all main ingredients using fully recyclable and compostable packaging and run a strict Zero Waste program. I also love that they offer a refill centre with a program for all B2C and B2B customers.

  • Dominique Scott

    This gentle, fragrance-free kelp elixir is sensational. The creamy texture and nourishing ingredients leave your skin feeling clean (but not over-cleansed), soft and hydrated. The ocean-themed packaging is beautiful and informative, providing details on how each key ingredient will benefit your skin. Seaflora consciously considers all aspects of operation, such as sourcing sustainable ingredients, opting for eco-friendly packaging, engaging with the community, supporting charities and undertaking education initiatives. I applaud you!

Best Toner / Face Mist 2024 (Finalist)

From The Expert Panel at Clean and Conscious

Elevate your skincare routine with Sea Splash Toning Essence, a multipurpose toner/face mist and Vitamin C serum. Cruelty-free, organic, sustainable and vegan, this fragrance-free and alcohol-free face mist supports natural radiance without essential oils or GMOs.

  • Amy Hughes

    Dive into ocean-like freshness with kelp, organic kelp and aloe vera, I liked to apply this after cleansing! I found it had a pleasing skin tightening effect making it perfect to go beyond the face to the neck and decolletage. Cooling and soothing, one pump of this light gel goes a long way to glide over skin, visibly smooth and soften skin texture – perfectly prepped for your next skincare step! Seaflora are making big steps in ensuring their products are both sustainable and ethically produced. I like that they have an option for refilling and a focus on waste reduction and solar on their premises. Their efforts into ocean conservation and their local community partnerships also resonates with me.

  • Marisa Robinson

    I love how light yet potent the formula is and how quickly it absorbs into the skin and doesn’t leave my face/neck feeling sticky or tacky. It has a fresh scent that is quite subtle so not to overwhelm your senses and it has become a really beautiful addition to my skincare routine. Their sustainability statement sings straight to my heart and is a sign of a business truly driven by purpose over profit. I have never heard of a business who quantifies their wealth by the quality of our relationships and their commitment to sustainability and the environment is admirable.

  • Emma Freeman

    I love that this beautiful toner contains an elixir made from nine species of hand-harvested kelp. It’s a toner and vitamin C serum in one, feeling refreshing on the skin and absorbing easily. I’m deeply impressed by Seaflora’s commitment to sustainability, including marine and forest conservation. This is a company that truly values social responsibility, from the inside out 🙂

Caring for your skin with nutrients from the seas

What Spa Inc. had to say about our products

Kelp has more vitamins and minerals than any land-based plant and offer unique, skin-loving bioactive compounds that are not present in land plants. It’s no wonder then, that a number of products identify themselves as containing these wonderful ingredients. But “buyer beware:” Check the label to see what amount of kelp compound actually is in the product. There are a lot out there who market themselves as “kelp-based,” and only have traces. Not so with Seaflora.

Three of our Test Divas recently sampled a few of the Seaflora products. Here’s what they had to say…

  • Popi Bowman

    I grew up by the ocean in B.C., so the smell of kelp reminds me of home. Many of Seaflora’s products are minimally scented, which I consider to be a major bonus, but as one Test Diva remarked, if you aren’t used to kelp, you might not like it.

    I became addicted to the Sea Therapy Eye Contour Gel, which I would apply no matter what other moisturizers I was using because it has a unique, soothing quality that definitely improved my eye area. I can’t say it made my current wrinkles go away, but it did prevent the winter dryness I usually struggle with.

    The Seabright Moisturizing Brightener was another excellent product, although I need more time with it to know if it can lighten my significant pigment issues. Overall, though, my sensitive skin soaked it up like a sponge, with no irritation or breakouts.

    I also liked the Sea Therapy Facial Cleanser because its almost-slimy texture is so un-soaplike, I knew I wasn’t stripping my skin of its necessary oils. I did find one of the moisturizing products “excited” my skin too much (some tingling and pinkness), but that’s because of my skin type; overall, I couldn’t get enough of their products! Now Seaflora is on my permanent skincare wish list.

  • Andrea Green

    My two favourite products were the Wild Sun-Dried Eye Chamois and the Balancing Sea Kelp Concentrate.

    The Wild Sun-Dried Eye Chamois was an all-around experience. From opening the package, watching them come to life in water, to the look of them on my face, it was more than just the typical application experience. What made the product even better was they actually helped the dark circles under my eyes and reduced puffiness.

    My other favourite was the Balancing Sea Kelp Concentrate. This left my skin feeling hydrated and very soft. Often kelp products have a strong ocean scent, but this product is infused with lavender and chamomile essential oils. These oils not only smell great, but also make it the perfect product to use at night to help reduce stress. This product has made a big difference on my face and is truly soothing before bed.

    I can now see why people change to a greener beauty routine; you can truly feel the difference these products make.

  • Jana Manolakos

    After four weeks of applying the Sea Therapy Eye Contour Gel and Sea Therapy Recovery Facial Gel both morning and night, my skin was revitalized – especially those delicate areas under and around the eyes.

    The texture of the cream was light and my face felt as though it had been softly sprayed by mineral-rich ocean waters. Because skin around the eyes is thinner than elsewhere on the face, it’s important to avoid heavy oils in order to prevent clogged sebaceous glands on the eyelids that can lead to styes. Both products hydrate and work to diminish fine lines and wrinkles.

    A natural scent, reminiscent of sea breezes, brought me back to a time when I roamed the beaches of British Columbia. It’s good to know these products are created with the planet’s health in mind.

Industry Quote

What Vogue had to say about our products

Vogue has recognized Seaflora Skincare as a transformative force in the wellness landscape of Vancouver Island, dubbing it a key contributor to the region's emergence as a global wellness destination. Their endorsement highlights Seaflora's unique position in the skincare industry, where it is celebrated as "the Dom Perignon of Marine Skincare," reflecting unparalleled luxury and quality in its offerings.

This acclaim underscores Seaflora's commitment to using wild, organic kelp, hand-harvested from the pristine waters surrounding Vancouver Island. The brand's ethos revolves around sustainability and ethical practices, ensuring that every product not only nurtures the skin but also supports environmental conservation. Seaflora’s innovative approach and dedication to clean beauty have positioned it at the forefront of the industry, making it a standout choice for consumers seeking both efficacy and sustainability in their skincare routines.

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